Media Kit

Magazine presentation

HISPANIC TARGET is the first USA business magazine in Spanish which reaches different Hispanic cities in Florida & the United States. Formerly a bimonthly publication (every two moths) starting January 2007, it has grown to become a monthly source of business information featuring sections such as Real State, Latin America, Miami, U.S. Hispanic Market, Opinion, Visas & Investment, Business, Lifestyle and much more. Thanks to its content and print quality, HISPANIC TARGET has rapidly become popular among Hispanic readers, with the aim of becoming a national business magazine.

With an easy-reading, modern, and original format, which takes into account the value of business people’s time, the magazine is distributed mainly among main executives in Miami and South Florida. Since March 2007, Hispanic Target has a new edition for Orlando which is also distributed to Central Florida, the acceptation of the magazine in this areas has been great. As a result of agreements with several Bi-national Chambers of Commerce and its distribution in business centers, hotels and corporations, HISPANIC TARGET reaches a key business target with clear signs of growth.

Each HISPANIC TARGET issue features the latest information on important U.S. Hispanic markets, as well as real and reliable data through articles and interviews to corporate leaders. The magazine’s editorials are written by distinguished columnists.

HISPANIC TARGET magazine is edited by an enterprising group who, four years ago, saw the need for a new business magazine that would keep professionals, entrepreneurs, and businesspeople well informed. With vast experience in the media, journalist Eduardo Hapke is the magazine’s founder and editor. In December of 2006, Hispanic Target was acquired by an enterprise group of Washington whose leader is Armando Chapelli. He has a wide professional experience in communication media and he is the founder of “El Tiempo Latino”, newspaper that on May 2004 was sold to The Washington Post Group. .

Besides, as complement to the business magazine, HISPANIC TARGET GROUP CORP offers a weekly online business newsletter. In addition, the magazine website can be accessed at www.hispanictarget.com.

Finally, every three months, the “Portada de Hispanic Target” award is given to the personality appearing on the magazine’s cover.

 

General Information

  Product
Circulation
Readership
Frequency
Target audience

Hispanic Target Magazine
20.000 copies (pending audit by ABC)
OVER 100.000
Bimonthly, six annual issues.
Hispanic business owners, executives, upper level management and professionals
i n Miami and throughout the United States.

 

Organisms recieving this publication

  Members of The Venezuelan-American Chamber of Commerce
Members of The Spain-United States Chamber of Commerce
Members of The Colombian American Chamber of Commerce
Members of The Chile-US Chamber of Commerce
Members of The Association of Hispanic Advertising Agencies
Members of The Ecuadorian-American Chamber of Commerce
Members of The Uruguayan-American Chamber of Commerce
Members of The Mexican-American Chamber of Commerce
Members of The Florida Builders Association - FBA—Directors and executives at public

2007 Rates

  Size / Frequency
Spread (2 pages)
Back Cover
Inside front cover
Full Page
½ Page
¼ Page
1X
3800
4000
3000
2000
1100
600
3X
3750
3950
2950
1950
1050
550
6X
3700
3900
2900
1900
1000
500
9X
3700
3900
2900
1900
1000
500
11X
3700
3900
2900
1900
1000
500

 

Note
» Selective position: 10% extra. Available to frequent advertisers free of charge.
» Bleed: Available at no extra charge.
» Fees are the same for both full color and black and white ads.

 


Requirements to send Ads

For a better reproduction of ads, please follow the following steps carefully:
Eligible programs: We accept advertisements using Quark Xpress 4.0, Adobe Photoshop 7,
Adobe Illustrator 10 or older editions for Macintosh. Please, do include typography/font
and images in high-resolution (300 dpi) CMYK and attach a printed copy of the ad.

  
Eduardo Hapke            fundador        
                

Married, 39 years old, Professional Journalist graduated from the School of Journalism, Buenos Aires, Argentina. With a wide professional experience in communication media, Mr. Hapke has excelled professionally along his career. He was a conductor and commentator specialized
in economy in the first international finance dial: “Conexión Financiera”--on Televisa, Mexican
TV channel-- broadcast live from the cities of Mexico, Madrid, New York and Buenos Aires.
He also worked as a weekly columnist of political news for CableVision.--first TV cable operator
in Argentina, with an audience of over 1.5 million people. In the radio, he participated actively
in “Intereconomía” (Argentina) as a conductor of a program called “Capital”, from Monday to Friday, from 7 to 11 am; He was also an Economic Columnist for Radio Rivadavia and Radio
La Red (Argentina). He was nominated for the “Estímulo” award two times, for his journalistic work on the radio and as a prominent journalist. As regards the press, he worked as an editor specialized in Economy and Business for Noticias magazine (Argentina) –Editorial Perfil, one of
the most important publishing groups in Latin America– and he also worked as an Economic and Business editor for El Cronista (Argentina). He was the creator and conductor of the first daily business news program broadcast on the Internet, in Argentina. In 2001 he settled down in Miami, USA, to occupy the position of Editor in Chief with Reporte Informativo Corp., a Press Information Analysis company, operating all over Latin America. In 2003, having analyzed the increasingly evident business opportunity in the US Hispanic market, he founded Hispanic Target, the first business magazine in Spanish language in United States, distributed in Miami and Southern Florida. Currently, he is its Publisher and Editor. Eduardo Hapke is a member of the National Association of Hispanic Journalists (NAHJ), Organización de Periodistas Iberoamericanos (OPI) and the Rotary Club International. He is also the organizer of “La Portada” of Hispanic Target, which is given every two months to important personalities who stand out in the US Hispanic market. Mr. Hapke has lived in Miami since 2001, he is married to Nancy and has two children, Damian and Matthew.